Motif Pembaca Konten Citizen Journalism di Akun Instagram @Depok24jam

Fani Nur Jannah

Abstract


This study explores audience motives in accessing citizen journalism content on the Instagram account @Depok24jam. Technological disruption in media has led to significant changes in journalistic practices, marked by the emergence of citizen journalism, which enables the public to play an active role in information dissemination. This research uses a qualitative approach with a descriptive method and involves seven informants selected through purposive sampling. Data were collected through in-depth interviews to understand content usage motives on the @Depok24jam account based on McQuail’s Uses and Gratifications theory, encompassing information, personal identity, social interaction, and entertainment motives. The findings indicate that the primary motive for accessing the content is the need for up-to-date information about Depok City. Additional motives include personal identity, where individuals feel more connected to the local community, social interaction, which aids in integration with the local society, and entertainment, providing psychological satisfaction for users. These findings reflect audience needs in a local social context and demonstrate that citizen journalism on social media effectively meets these specific needs.

Keywords


Audience Motives; Citizen Journalism; New Media; Social Media; Uses And Gratifications

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References


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DOI: https://doi.org/10.32509/petanda.v8i1.6786

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