Integrasi Teknologi Informasi sebagai Upaya Penguatan Kapasitas dan keberlanjutan UMKM Sarung Tenun Tobaranna Sa’dan

Nurdiansyah Nurdiansyah; Sitti Harlina; Johny Soetikno; Indra Samsie; Aprizal Aprizal; Salmiati Salmiati; Andrew Ridow Johanis M

doi:10.32509/abdimoestopo.v9i2.7520

Integrasi Teknologi Informasi sebagai Upaya Penguatan Kapasitas dan keberlanjutan UMKM Sarung Tenun Tobaranna Sa’dan

Nurdiansyah Nurdiansyah, Sitti Harlina, Johny Soetikno, Indra Samsie, Aprizal Aprizal, Salmiati Salmiati, Andrew Ridow Johanis M

Abstract

This Community Service Program (PKM) was implemented to strengthen the capacity of the Tobaranna Sa’dan Woven Sarong MSMEs through the integration of information technology. The program was motivated by low digital literacy and limited conventional marketing strategies that hinder competitiveness. Training materials focused on three aspects: digitalization of woven motifs as cultural archives and promotional media (90%), the use of Android-based financial recording applications to improve business management accuracy (80%), and marketing strategies through social media and online marketplaces (85%). Participant responses reflected high enthusiasm, with 75% actively using financial applications and 85% interested in social media promotion. Interactive discussions revealed challenges such as limited digital literacy (70%), difficulties in maintaining product quality consistency (75%), and obstacles in expanding markets beyond the local region. Monitoring was conducted through direct observation, while evaluation compared participants’ knowledge before and after the program. Success indicators included outputs in the form of materials and applications, outcomes in improved digital capacity, and impacts in sustained business commitment and regional market opportunities. In conclusion, this PKM successfully enhanced MSME capacity in utilizing information technology while preserving local wisdom.

Keywords

PKM; SMEs; Information Technology; Digitization; Sa’dan Weaving

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DOI: https://doi.org/10.32509/abdimoestopo.v9i2.7520